WHAT IS GOOGLE ADSENSE..?

WHAT IS GOOGLE ADSENSE..?

Hi friends welcome back.. the make money online course class 3.. In previous classes I tell you about creat a blog and how to make money with your blog.. Now I will tell you in briefly that how can you make money online with google adsense.. So lets start reading...

GOOGLE ADSENSE:

Google AdSense is a program run by Google Inc. that allows publishers (website owners or blog owners)in the Google Network of content sites to serve automatic text, image, video, and rich media ads that are targeted to website or blogger content and as well audience. These ads are administered, sorted and maintained by Google, and they can generate revenue (earning) on either a per-click (click per ads)or per-impression (click per page)basis. Google beta-tested a cost-per-action service, but discontinued it in Oct 2008 in favor of a DoubleClick offering. In Q1 2011, Google earned US$2.43 billion, or 28% of total revenue, through Google AdSense.

OVERVIEW:

Google uses its Internet search technology to serve advertisements based on website or blogger content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website or blogger, because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Many websites and bloggers use Google AdSense to monetize their website or blogger content; it is the most popular advertising network in all over the world. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To fill a website with advertisements that are relevant to the topics discussed, webmasters place a brief HTML code on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place three ad units per page.

The source of all Google AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid. Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.

HISTORY OF GOOGLE ADSENSE:

Oingo Inc a privately held company located in Los Angeles city of United State of America (U.S.A), was started in 1998 by Gilad Elbaz and Adam Weissman. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller.

Oingo changed its name to Applied Semantics in 2001, which was later acquired by Google in April 2003.

In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".

In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.

TYPES OF GOOGLE ADSENSE ADS:

AdSense for Feeds

In May 2005, Google AdSense announced a limited participation beta version of AdSense for Feeds, a version of AdSense that runs on Atom and RSS feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising and in the long run, more quality feeds to choose from."

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google Custom Search boxes on their websites. When a visitor of websites or blog or user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner.However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for regular searches. Web publishers have reported that they also pay a range from $0.64 to $0.88 per click.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites or blogs using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website in this case, a mobile website. Instead of traditional JavaScript code, technologies such as PHP, ASP and others are used.

AdSense for domains

AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasn't always available to all.

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